Its super sticky. I put some on the back of the transom for protection from boards hitting the hull and then decided to remove it. It was stuck on incredibly well.
Being rolled up was no issue. I was worried about it not sticking where the backing has come off but it was no problem. Any where i got an air bubble i stuck my razor blade in the bulge to pop it. Remember to remove the backing on one corner and start small. Once it touches the surface its pretty hard to get off.